Brian
Saylor, PhD, MPH
Stacy L. Smith, MFA
Program
Description: The Parent Networks program was initiated
by Mayor Rick Mystrom based on his belief that parents are the
only force large enough and caring enough to turn back the disturbing
rising tide of juvenile crime in Anchorage. Parent Networks encourage
parents to get to know their childrens friends and their
childrens friends parents to create natural and vital
communication links, to form support networks, and to discuss
issues of crime and safety with other parents.
These communication
links are certainly not sophisticated. Originally, in a few pilot
tests, brochures containing a blank telephone list were distributed
to the parents of Anchorage high school students. Soon, the program
took off like a wild fire, and parents from schools throughout
the district were requesting these brochures.
Purpose
of the Study: The objective of this evaluation is to learn
what factors contributed toward the immediate success of this
program, and to identify program improvements to sustain the current
high level of enthusiasm.
Through the
combined perceptions of focus group members, the evaluators can
gather the raw material needed to identify the major attributes
of the Parent Networks Program that have gained popularity with
the Anchorage community. The information from these focus groups
will provide the basis for developing ways to monitor the growth
and effectiveness of the Parent Networks Program.
Methodology:
The qualitative methods, used in the initial evaluation of the
Parent Networks Program, are often more appropriate than quantitative
methods during the early stages of an evaluation of a new program.
Collecting qualitative data using "naturalistic inquiry"
methods allows the important analytic dimensions to emerge from
patterns found in the program, without presupposing in advance
what these important dimensions will be. This permits the evaluator
to make sense of the situation without imposing preexisting expectations.
The use of
qualitative methods is especially important for evaluating the
Parent Networks Program because the specific goals and outcomes
of the project are ill-defined. It is uncertain why it has attained
such high visibility and perceived success early in its development.